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Your powerful brand tagline goes here.

STATEMENT DESCRIBING HOW CLIENTS BENEFIT BY WORKING WITH YOU
WEDDING DATE | VENUE
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Sarah and Steve, you’re getting married with your closest family and friends at this venue in this season. You shared some insights about why you chose this venue and/or how you came to find my brand. Now I’m going to reflect those back to you to remind you and let you know I was listening.

Now I’m going to summarize the biggest, most important thing you want from your overall wedding experience. To make that happen, you need a vendor in my category to:

  • A hope you have about the kind of outcome you want.
  • A dream you have about the way it’ll feel when you work with a vendor in my category.
  • An expectation you have that’s not yet been met by vendors you’ve talked to so far.
 
I understand that a few things are causing you concern at the moment. I took excellent notes on the call we had and pulled clues from the email correspondence. Now I’m going to reflect those back to you, so you’ll remember how important it is to find a vendor who can help you get what you want and need for the Big Day – and all the days leading up to it.

I’m going to really amplify this problem to create urgency. And I’m going to stick with small paragraphs to keep you reading.

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A wow-that-caught-my-attention statement about what your potential client really deserves.

AN EMPATHETIC STATEMENT THAT DEMONSTRATES YOU AGREE AND UNDERSTAND WHAT THEY ARE GOING THROUGH.

"An incredible, transformative quote about your services that's as long as this sentence." - Happy Client

The amazing things your client receives every time:

PERSONAL ATTENTION

Tell them what your number one value is as a company and how they’ll benefit from it. 1-2 sentences for 25-30 word at 8th-grade reading level.

SMOOTH PROCESS

Make sure you share another benefit statement about how easy it is to work with you. 1-2 sentences for 25-30 words at 8th-grade reading level.

MATCHING STYLE

Share what style you use and how it matches what they’re looking for. 1-2 sentences for 25-30 words at 8th-grade reading level.

Custom Collections

PACKAGES TAILORED TO FIT YOUR NEEDS
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Gib hier deine Überschrift ein

  • Feature
  • Feature
  • Feature
  • Feature

Describe the benefits in this package and how they’re a pain killer/vitamin. Make the biggest package sound the best.

7500

Gib hier deine Überschrift ein

  • Feature
  • Feature
  • Feature
  • Feature

Describe the benefits in this package and how they’re a pain killer/vitamin. Make the biggest package sound the best.

7500

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Gib hier deine Überschrift ein

  • Feature
  • Feature
  • Feature
  • Feature

Describe the benefits in this package and how they’re a pain killer/vitamin. Make the biggest package sound the best.

7500

"Another amazing testimonial from a past client. Make this one a bit longer than the first one, and focus the message that's conveyed to reassure your value and why you're worth the expense." - Happy Client

01

Feature 1 | Benefit 1

Many couples don’t know how you help them reach their goals. When you list out the features in your packages, it’s not easy to translate what they get from it. These six “benefit bombs“ will tie the features you offer with the benefits they receive.
Keep the paragraphs small, sentences short, and word choice simple. The total length of each section should be about 50-75 words total – no longer than this section.

02

Feature 2 | Benefit 2

When you’re listing out your feature-benefit connections, always start with the biggest benefit first. Then work down the list to the second most important benefit to working with you.
Readers have a very short attention span. If they’re skimmers, you want to ensure they see the biggest benefits before moving on.

05

Feature 3 | Benefit 3

When we work with our copywriting clients, we call these “perfect solutions.“ They’re what you do well that others in your competitive/comparable set of vendors don’t do as well as you.
Essentially, these are the biggest reasons to work with you over another vendor in your category. 

04

Feature 4 | Benefit 4

While the body copy in these sections is really important, don’t neglect the headline. 80% of readers will skim when they read your copy. But don’t give up hope of getting them to read everything.
You’re much more likely to get those skimmers‘ eyes to stop searching and start reading if you can grab their attention with a solid headline. So put some time into crafting great 2-3 word “Feature | Benefit“ headers on these sections.

05

Feature 5 | Benefit 5

Five is a good number of benefit bombs to drop into the proposal. It’ll really help convey your value to all the decision-makers, including those who are just joining the process with the proposal.
You probably have more than five benefits to working with you. We recommend writing up 5-10 of these statements and putting in the five that matter most to the clients. Look to their priorities and problems for which ones.

“This testimonial can be longer than the others. If they're still reading, they're likely really interested at this point. If 80% skim what they read, the 20% are your buyers. If you add in a longer testimonial, though, be sure to break it up into two or three small paragraphs so it's not overwhelming to look at as their eyes move down the page. We tend to skip over walls of text." - Happy Client

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Re-introduce yourself for new/other decision-makers.

REMIND THEM ABOUT YOUR "WHY"

Offer a quick little intro about why you do what you do – and how that passion and commitment will support them getting what they want from you.

 

Gallery Highlights

Instead of sorting through all your work, tell the couple you’re making it easy to see weddings that look like what theirs might be.

SARAH & STEVE

Use this area to explain why you decided to showcase this particular gallery. Connect the images to something your client mentioned during your initial conversation. Et odio pellentesque diam volutpat commodo sed egestas egestas. In pellentesque massa placerat duis ultricies lacus sed turpis. Aliquet eget sit amet tellus cras adipiscing enim. Amet mauris commodo quis imperdiet massa tincidunt.

 
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JILL & JACK

Use this area to explain why you decided to showcase this particular gallery. Connect the images to something your client mentioned during your initial conversation. Et odio pellentesque diam volutpat commodo sed egestas egestas. In pellentesque massa placerat duis ultricies lacus sed turpis. Aliquet eget sit amet tellus cras adipiscing enim. Amet mauris commodo quis imperdiet massa tincidunt.

 

A final statement about your brand. Keep it short and positive.

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Next Steps

If you’re doing it right, you should already have a call scheduled with them to review the proposal. Remind them of the date and time here.

Also tell them to write down questions. Be sure to request others‘ questions too, and even ask for others to attend the next meeting. (third paragraph) Let them know when they’re ready to move forward you’ll send out an agreement (not a “contract“) and X amount for the deposit. 

"One final, short testimonial. Make it about how you were the best choice for the wedding, if possible." - Happy Client

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