Sarah and Steve, you’re getting married with your closest family and friends at this venue in this season. You shared some insights about why you chose this venue and/or how you came to find my brand. Now I’m going to reflect those back to you to remind you and let you know I was listening.
Now I’m going to summarize the biggest, most important thing you want from your overall wedding experience. To make that happen, you need a vendor in my category to:
- A hope you have about the kind of outcome you want.
- A dream you have about the way it’ll feel when you work with a vendor in my category.
- An expectation you have that’s not yet been met by vendors you’ve talked to so far.